You paid $80K for the booth. Don't lose the leads in a spreadsheet.
B2Brain is built for the team behind the table - Field Marketing, booth reps, AEs working the floor. Capture every conversation, book the meeting before they walk away, and walk into the post-event QBR with pipeline numbers, not photos of business cards.
70% of booth conversations never make it to your CRM.
Your team has 30 seconds with a buyer at the booth. They take a business card, promise to "circle back next week," and move to the next conversation. By the time they're back at the office, the context is gone, the urgency has cooled, and the prospect already took a meeting with your competitor.
The problem isn't that your team is lazy. It's that the workflow doesn't exist. We built B2Brain to be that workflow.
We collected 340 leads at the show. Our team followed up with 80 of them. Forty-three responded. Eight became meetings.
My reps were typing notes into Salesforce in the cab on the way back to the hotel. Half the context was already lost.
The CFO asked which $1M deal came from which show. I couldn't tell him. He cut the events budget in Q4.
Same conversation. Two very different outcomes.
Here's a real booth interaction, before and after B2Brain.
Before B2Brain
- 2:00:
Rep meets Karthik (VP Eng, Stripe LATAM) at booth. Good 4-min conversation about HubSpot lead routing.
- 2:04:
Rep takes business card. Verbal "I'll be in touch this week."
- 5:30:
Show closes. Cards in pocket. Rep too tired to type notes tonight.
- Tue:
Rep types vague summary into Salesforce. Loses the specific HubSpot pain point.
- Thu:
Generic templated email goes out. "Great to meet you at MODEX..."
- Mon:
No reply. Karthik already took a demo with the competitor on Friday.
With B2Brain
- 2:00:
Rep scans Karthik's badge. App pulls company context. Sharper opener.
- 2:04:
20-second voice note: "Wants ROI calc on HubSpot lead routing. Expanding LATAM."
- 2:05:
Rep taps once. Calendar invite for Tue 9:30am sent — to Karthik and Priya R., the West-coast AE.
- 2:07:
Karthik accepts on his phone before he leaves the booth.
- Tue:
Priya joins the call already briefed. Talks specifically to LATAM expansion.
- Thu:
Discovery scheduled. Stripe enters pipeline at $180K with full attribution to MODEX.
The whole exhibitor team works in one app.
B2Brain isn't just for the booth rep. Every role on the exhibitor team has its own job-to-be-done.
Justify the events budget
You bought the $80K booth. You need pipeline numbers, not booth visits.
Per-show LTM dashboard
CMO-ready morning-after report
Show-over-show benchmarking
Attribution that survives finance review
Hit meetings booked, not leads collected
Your reps are at the booth for one reason. Make every conversation count.
Pre-show target list per rep
On-the-spot meeting booking
AE round-robin and territory routing
Per-rep activity dashboard
Clean data, no chasing
Stop reconciling spreadsheets to Salesforce a week after the show.
Real-time CRM sync
Custom field mapping
SSO + SCIM provisioning
Full audit trail of every capture
The numbers we hear in customer QBRs.
We've watched this math play out across 200+ shows. Here's the conservative version.
42%LTM at MODEX 2026
"We went from a CSV-and-pray follow-up motion to 187 booked meetings inside the booth. The CFO finally saw a pipeline number tied to a show."
Industrial Automation SaaS
3XPipeline per rep
"My reps adopted it in a day because it makes them look good in the 1:1. They're booking meetings at the booth, not chasing scans afterward."
Supply Chain SaaS
Real-time Event-to-CRM attribution
"Same-day, context-rich follow-up — drafted from the actual booth conversation. Reply rates went from 4% to 27%."
Construction SaaS
