Built on a trade show floor. Designed for people on their feet.

B2Brain was born from a moment of frustration and a leap of faith. In early 2024, co-founders Sridhar and Karthik found their original product, an account intelligence tool, struggling in an increasingly crowded market.

On a whim, Sridhar flew to Atlanta and walked the MODEX expo, one of the largest supply chain and logistics tradeshows in North America. What he found changed everything: thousands of exhibitors investing heavily in face-to-face conversations, yet sending broken, fragmented, and incomplete data back into their systems after every show.
(Read his post on this experience)
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That insight sparked a clear mission. B2Brain set out to transform the way companies generate pipeline from events, starting with how they capture, understand, and act on the leads they meet at trade shows, conferences, and industry events.

What began as a simple mobile interface for scanning badges and surfacing real-time account research evolved quickly, guided by customer feedback, into a full workflow platform.

Teams can now scan a badge, pull up instant account intelligence, take voice notes on the spot, book follow up meetings, and get automatically enrich contact information in their CRM, all without ever breaking the flow of the conversation.

"Designed for people on their feet,
not in their seat."

The platform is built around a concept B2Brain calls Offline to Pipeline — the journey from a live conversation at a booth to a qualified opportunity in your CRM.

Every feature is engineered to close the gap between the richness of in-person interaction and the incomplete picture that typically makes it back to sales and marketing teams.

B2Brain also introduced the metric LTM (Leads to Meeting), giving event marketers a clear, measurable correlation between event spend and pipeline impact — the equivalent of Cost per Click, but for the trade show floor.

Today, B2Brain serves sales and marketing teams across industries throughout North America, Europe, and Asia - companies selling into vertical, enterprise, and mid-market segments where events represent a significant share of the marketing budget.

From field marketers planning their event calendar to CFOs evaluating ROI, every stakeholder gets the visibility they need. Our goal is straightforward: make every dollar you invest in events deliver you the pipeline impact it deserves.