Maximize your GTM budget: Connect with prospects at Events and Trade shows

To build your brand, deepen relationships, and build pipeline.

Yet, only 5-10% trade show leads convert 🙁

It is time to write a new story for your business, with B2Brain

40% B2B Marketing and 72% Buying Journey
Come for the event, Stay for the platform

Discover insights from high intent accounts for you

3 + 1 =

Preparing for trade shows

Attending these Events? Maximize your ROI here

ADIPEC 2024
HLTH 2024
Phocuswright Conference 2024
Fast casual Executive Summit 2024
FabTech 2024
ISSA Show North America - 2024

Top 3 Exhibitor Priorities

Meet relevant prospects from target accounts and maximize facetime

Ensure prospects & customers have an engaging experience at your booth

Establish clear next steps to avoid orphaned leads

How ready are you with your preparation for these upcoming blockbuster trade shows? Think of a number from 1-10.

Want to explore a couple ideas on how to be better than the usual 6 / 10?

Build Lasting Business Relationships

There is a reason B2B is also H2H – human to human

#1 When you are selling to business leaders and operations leaders in industry verticals, it is important to build a strong rapport and relationship with them

#2 Trade Shows and Events are a great way to meet them, build a human connection, and establish a relationship

#3 Prospects and Customers want to know that you “understand” their business objectives, and that they can “trust” you – in person events enable them very well

More notes on the topic

 

Build rapport, with human connection and relationship

Meeting + Networking + Fun => Pipeline

At events, meet, network, have fun and smartly build your pipeline

Being prepared in advance makes the face time worth every second

#1 Events are neither “all work and no play” nor “all play and no work

#2 Prepare to accomplish business goals – prospecting, learning from customers, understanding market trends, building new connections and getting inspired by leaders

#3 Network, have fun at the parties, meet many people, but don’t forget that your company will expect pipeline from you, for the investments made

Read up more on the topic

 

So, how can B2Brain help you?

Use Account Intent + Insights from B2Brain to build your pipeline

#1 Ready to head out and meet prospects & customers at the next B2B event? Busy with the prep, booth, logistics, swag, party invites, travel and more?

#2 Not had much time to figure out which are the “must meet” prospects and customers, or discover who might take you past quota this quarter?

#3 Coordinating for booth / stall time slots, meeting venues, tickets, all while taking care of personal stuff?

B2Brain “literally” prepares the cliff notes, the cheat sheets or dossier that you need at the next event

Want to learn more?

Insights on your target accounts, prospects and customers

Automate your Account Intelligence With B2Brain

Sponsoring, Exhibiting or Attending these? Check out what's in store or explore B2Brain for Events and Trade Shows

ADIPEC 2024
HLTH 2024
Phocuswright Conference 2024
Fast casual Executive Summit 2024
FabTech 2024
ISSA Show North America - 2024
Avoid losing investments in Trade Shows due to poor research

Uncover Hot Leads With AI Powered Intent Insights

11 + 7 =

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