Pay for events,
not seats you don't use
B2Brain pricing mirrors how teams actually budget for field sales — per event, per person, with room to scale as your calendar grows.
Companies don't budget for field sales tools annually — they budget per event. A trade show has a defined cost, a defined team, and a defined ROI window. Our pricing reflects that reality, so every dollar maps directly to the events you're running.
Whether you're an individual rep building your own toolkit or a team building an events program, B2Brain meets you where you are — with no inflated seat licenses for people who attend one show a year.
You invest in an event.
We price like you do.
Sales reps know exactly what they're spending on each show — flight, hotel, booth fee. B2Brain fits that same line item. No annual commitment required to get started.
Attending one show? Pay only for that show. Full access to intelligence, meeting capture, and follow-ups — for every rep on your team at that event. No leftover licenses.
Best for: Walk-around teams and pop-up teams attending 1–3 events per year, or any rep wanting to try B2Brain at their next show.
- Full B2Brain access for the event duration
- Account intelligence & pitch angles
- Real-time meeting capture & notes
- CRM sync with enriched leads
- Post-event follow-up sequences
For reps on the road all year. Lock in access across every event on your calendar at a rate that's lower than paying per show. The math works once you commit to more than 8–10 events.
Best for: Pop-up team members and booth reps who work a consistent event circuit year-round.
- All Pay Per Event features
- Unlimited events throughout the year
- Cross-event account history & signals
- Compounding intelligence across shows
- Priority support & onboarding
Pop-up teams cover a lot of ground — attending shows without booth costs. Pay-per-event or annual pricing means your tool spend scales with activity, not headcount.
Walk-around reps are lean by design. Per-event pricing means you only pay when you're at a show — no overhead during the quiet months between events.
Not ready to commit? Per-event pricing is how most users find B2Brain. One show is enough to see the lift — in meetings booked, leads qualified, follow-ups sent.
Your event calendar
becomes your pricing plan.
Companies don't think about tools by seat — they think about events. B2Brain company pricing is built around your event calendar and the team size at each show. Start free, then scale with a plan that reflects your actual program.
The best way for a company to evaluate B2Brain is to run it at a real event — not a sandbox. Bring up to 2 people to your next show, use B2Brain end to end, and measure what changes.
Best for: Teams that haven't budgeted for events intelligence yet and want to build the internal business case with real data.
- Full platform access for up to 2 users
- One complete event cycle (pre → event → post)
- Account intelligence & meeting capture
- CRM sync & post-event follow-ups
- Onboarding call with our team
Tell us your events calendar for the year — how many shows, which ones, how many reps per event. We'll build a plan priced to that scope, with volume discounts baked in for multi-show programs.
Best for: Booth-centric teams, marketing ops teams, and revenue leaders running 4+ events per year who want consistent intelligence across all of them.
- All events on your calendar covered
- Priced per event × users at that event
- Volume discounts for multi-event programs
- Dedicated CSM & team onboarding
- Cross-event analytics & pipeline attribution
- CRM, Slack & MS Teams integrations
Booth teams are measured on pipeline influenced. The calendar plan means your event budget includes intelligence — and every show gets the same playbook, prep, and follow-up. Increase LTM (Leads To Meeting) per show.
When you can forecast which events you'll run, you can also forecast your B2Brain spend. When you can plan and secure more LTM (Leads To Meeting), it ties directly to expected pipeline. That's a conversation CFOs understand.
Run the free trial at one real event. Use the Pipeline Impact Calculator. Capture the data — meetings booked, leads qualified, pipeline added. Use that as the basis for a company-wide calendar plan next cycle.
Pricing aligned
with how events
actually work
Events aren't SaaS subscriptions. They're high-stakes, time-bounded investments — and your tools should price accordingly.
No team runs events 365 days a year. Seat-based annual pricing means paying full price for months when nobody's on the floor. We priced around the event, not the calendar gap.
Every company already has a per-event budget — booth fees, travel, swag, staffing. B2Brain is designed to fit that same envelope as the intelligence layer, not a separate budget fight.
Pipeline from events is tracked per show. Your B2Brain spend maps to that same unit — so you can see clearly whether the investment delivered at each event, not just annually.
Pop-up teams do high-frequency events — annual pricing rewards them. Walk-around teams do selective shows with no booth overhead — per-event pricing keeps it lean. Both models work.
Pricing FAQ
Run your next event
with B2Brain
Start with a free trial at your next show. No commitment. No credit card. Just better conversations, captured meetings, and pipeline that doesn't evaporate on the flight home.