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The ASSEMBLY Show 2026

Assembly, automation and quality manufacturing in Hall A at Rosemont.

Dates
Oct 27–29, 2026
Location
Donald E. Stephens Convention Center · Rosemont, IL
Format
Hall A, Rosemont
* FROM THE 2025 EDITIONThe ASSEMBLY Show 2026 exhibitors using B2Brain event lead capture while attending the event
Official ASSEMBLY Magazine event video from the 2025 show
5 WEEKS TO GO pages are refreshed as the agenda is confirmed.
15
Floor hours
Across three show days
$38
Standard sq. ft.
Before corners and services
$300
First Fetch license
Through September 27
24
Award nominees
2026 product program
QUICK ANSWER

What is The ASSEMBLY Show 2026?

The ASSEMBLY Show 2026 runs October 27 to 29 in Hall A at the Donald E. Stephens Convention Center. The floor is open for 15 hours across three days. Standard exhibit space is $38 per square foot, Fetch Leads starts at $300 through September 27, and the official hotel block closes October 4.

WHY IT MATTERS

A working-equipment floor where assembly and quality programs meet

The organiser positions the show around automation and assembly technology, with live machinery and working systems in Hall A.

The Quality Show, ASQ education and SMTA International widen the week across inspection, quality systems and electronics manufacturing.

AGENDA & SESSIONS

What's on the floor

9:00 AM
Tuesday Conference
Level 1
Conference
4:00 PM
Exhibit Hall and Taste of Rosemont
Hall A
Exhibit Hall
9:00 AM
AI in Manufacturing panel
Room 13
Keynote
10:00 AM
Exhibit Hall opens
Hall A
Exhibit Hall
5:00 PM
Halloween Bash
Main Lobby
Networking
9:00 AM
Morning Mingle and Breakfast
Hall A
Networking
9:30 AM
New Product of the Year Awards
Community Hub
Awards
AI in ManufacturingAutomated AssemblyQuality SystemsLean ManufacturingSoldering
SPEAKERS

Who's on stage

Girish Gopalakrishnan
NA Senior Manager, Continuous Improvement, CNH
Keynote
Roy Devadas
Head of Global IT Strategy and Frameworks, ITW
Keynote
John Platais
Senior Manager, Data Science and Governance, Milwaukee Tool
Keynote
Jung Yoon
Distinguished Engineer and CTO, IBM Supply Chain
Keynote
EXHIBITORS & SPONSORS

Who's setting up on the floor

Selected 2026 exhibitors

Which booths to map first

The official ExpoFP directory connects every listed company with its current booth number. A-WALL is at 944, Adaptec at 615 and ASQ at 1605.

Want to discuss booth strategies? Book a demo and take back the updated exhibitor list.
WHO ATTENDS

The audience your booth is buying access to

INDUSTRIES ON THE FLOOR
AutomotiveElectronicsMedicalAerospaceEnergy

Is your buyer here?

The published audience centers on manufacturing, design, process, application and research engineers, plus operations, executive and quality roles. It fits teams evaluating assembly equipment and production processes.

COST & ROI

Do the booth math before you commit the budget

Early space is $36 per net square foot through May 15, then $38. Each open corner adds $200. Direct to show site material handling is included; carpet, furnishings, utilities and labor are separate.

Booth ROI inputs

93
Qualified conversations
48
Meetings booked
Modeled pipeline · 0.0x return
$0
Your Leads-to-Meeting (LTM) rate is 52% versus an 8% industry average for badge-scanner-only teams. LTM metric moves your Pipeline. B2Brain moves your LTM.
BEYOND THE BOOTH

Where the pipeline actually gets built

Three scheduled blocks extend conversations beyond ordinary booth traffic.

Tue, 4:00 PM
Taste of Rosemont
The opening reception runs during the first three exhibit hours in Hall A.
Wed, 5:00 PM
Halloween Bash
A 90 minute lobby reception starts when the Wednesday floor closes.
Thu, 9:00 AM
Morning Mingle
Breakfast runs on the show floor during the first hour of Thursday.
LOGISTICS

Everything you need before you fly in

Venue layout

Hall A holds the exhibition. Registration is in the main lobby outside Hall A; conference rooms are 10 through 13 on Level 1.

Airport and parking

The venue is five minutes from ORD. Partner hotels have airport shuttles; public parking is listed at $20 daily.

Freight windows

The advance warehouse runs August 24 to October 20. Direct shipments use October 22 to 26.

Official housing

Executivevents operates the official block through October 4 or sellout.

PASSES & PRICING
Buyer or end user, Expo Only
Super early rate
Free
Supplier, Expo Only
Super early rate
$50
Tuesday Conference plus Expo
Super early rate
$195
WHAT PEOPLE SAY

Reviews that you need to know about this show

Video — previous editions
The ASSEMBLY Show 2026 exhibitors using B2Brain event lead capture while attending the event
The ASSEMBLY Show 2023: A Word from our Sponsors
YouTube, ASSEMBLY Magazine
The ASSEMBLY Show 2026 exhibitors using B2Brain event lead capture while attending the event
Hear what attendees are saying about The ASSEMBLY Show!
YouTube, ASSEMBLY Magazine, published 2024
The ASSEMBLY Show 2026 exhibitors using B2Brain event lead capture while attending the event
The ASSEMBLY Show 2022 Editor's Round-Up
YouTube, ASSEMBLY Magazine
B2BRAIN VS THE BADGE SCANNER

What the event's own tool leaves on the table

Fetch Leads is the official badge-data tool for the 2026 show. B2Brain adds structured conversation context, meeting commitment and event-to-CRM attribution.

Capability
Fetch Leads
B2Brain
Capture
Badge data, notes and clean export
Conversation, blocker, buying role and next step
Device
Personal phone or tablet; rentals available
Capture in under 30 seconds at the booth
Meeting
Contact record for later follow-up
Meeting booked in the conversation on the floor
Attribution
Fetch portal measures collected leads
Deal and opportunity creation, event to CRM
HOW TO WIN AT THE ASSEMBLY SHOW 2026

Turn The ASSEMBLY Show 2026 from "event spend" to Pipeline Channel

Motion 01 — Pre-event · target list

Map Hall A before October 27

Use ExpoFP booth numbers and the published manufacturing roles to rank target accounts. Build the briefing around automotive, electronics, medical, aerospace and energy buyers before the Tuesday floor opens.

Take a demo, learn how, and go back with the list for free.
Motion 02 — On the floor · capture + book

Capture the equipment problem and next step

The floor spans 15 hours across Hall A, Aisle 400, the Community Hub and ASQ booth 1605. B2Brain reports booth capture in under 30 seconds per conversation, preserving context while Fetch reads the official badge.

Motion 03 — Post-event · LTM + attribution

Route the Thursday queue by 4:00 PM

The floor closes at 2:00 PM on October 29. B2Brain reports conversation-to-conversion probability near 85% within two hours, so the dated first follow-up window ends at 4:00 PM.

Event offer for first-time customers
Start a free B2Brain trial for The ASSEMBLY Show 2026
Use B2Brain from your phone to prepare for the show, capture conversations, and keep follow-up moving.
QR code to start a B2Brain free trial
Scan to start your free trial
Open on this device
THE FULL BRIEFING

Everything you need before you go

KEY TAKEAWAYS

The ASSEMBLY Show 2026 at a glance

  • The ASSEMBLY Show 2026 runs October 27 through 29, 2026 in Rosemont.
  • Hall A opens Tuesday 4:00 PM - 7:00 PM, Wednesday 10:00 AM - 5:00 PM and Thursday 9:00 AM - 2:00 PM.
  • The first published buyer expo rate is free, while the supplier rate starts at $50.
  • Standard Exhibit Space is $38.00 per Net Square Foot and $200 per Open Corner.
  • Fetch Leads starts at $300 for the first license through September 27, 2026.
  • Executivevents holds the official hotel block through October 4, 2026.

What is The ASSEMBLY Show 2026 in Rosemont?

The ASSEMBLY Show 2026 runs October 27 through 29, 2026 and is produced by ASSEMBLY Magazine. Its published focus is automation and assembly technology, with live machinery and working systems central to the floor. The event combines supplier evaluation, technical education and working demonstrations for industrial manufacturing teams.

The organizer also lists Rosemont dates of October 26 through 28, 2027, October 22 through 26, 2028 and October 21 through 25, 2029.

Which manufacturing teams belong at The ASSEMBLY Show 2026?

The published audience includes manufacturing, design, process, application and research engineers. Exhibitor outreach names automotive, electronics, medical, aerospace and energy among the represented industries. Live machinery and working systems make the event relevant to teams evaluating equipment in production conditions rather than a general business audience.

What are the October 27 to 29 floor hours?

The event runs October 27 through 29, 2026. Hall A is open Tuesday from 4:00 PM to 7:00 PM, Wednesday from 10:00 AM to 5:00 PM and Thursday from 9:00 AM to 2:00 PM. Those three windows provide 15 exhibit-floor hours.

How do the three show days divide floor and program time?

Tuesday supplies 3 floor hours from 4:00 PM to 7:00 PM. Wednesday begins with a 9:00 AM to 10:00 AM keynote, followed by 7 floor hours from 10:00 AM to 5:00 PM. Thursday adds 5 hours from 9:00 AM to 2:00 PM.

The resulting schedule is 3 hours Tuesday, 7 Wednesday and 5 Thursday, or 15 floor hours across the three days.

How are Hall A, registration and conference rooms arranged?

The Donald E. Stephens Convention Center is at 5555 North River Road, Rosemont, IL 60018. The exhibition occupies Hall A, registration sits in the Main Lobby outside Hall A, and conference plus keynote programming uses Level 1, Rooms 10 through 13.

ExpoFP hosts the official Hall A plan and identifies locations such as A-WALL Building Systems at booth 944.

What is the simplest route from O'Hare to the Rosemont venue?

The organizer places the venue 5 minutes from O'Hare International Airport. Partner hotels provide complimentary shuttles to and from O’Hare International Airport, while convention traffic uses two public garages at a listed $20 daily rate. The route is therefore a short airport transfer rather than a downtown Chicago trip.

Which 2026 registration rate fits buyers, suppliers and conference attendees?

The first published expo rate is FREE for qualified buyers and end users, $50 for nonexhibiting suppliers, distributors or vendors, and $195 for the Tuesday Conference plus Expo. Early bird pricing expires online on 10/2/26, after the earlier super early period.

The registration applies to The ASSEMBLY & Quality Show, and the same badge also provides access to the SMTA exhibit hall.

Which 2026 badge, cancellation and access rules are published?

As of September 16, 2026, the reviewed registration, venue and registration-portal pages publish pass prices and event locations but do not state general badge-pickup hours, an attendee cancellation fee or an attendee age policy. Those missing rules remain an evidence gap and are not replaced with assumptions.

Press access has a separate September 30, 2026 credential deadline, and exhibitors may place up to 25 press kits in the onsite press room.

How does the official Rosemont hotel block work?

Executivevents is the only authorized housing provider for The ASSEMBLY Show 2026. The official block remains available through October 4, 2026 or until it sells out. Partner hotels are within walking distance and provide complimentary shuttles to and from O’Hare International Airport.

Which arrival and departure window protects the Rosemont floor time?

The show runs October 27 through 29, 2026, with Tuesday's floor open 4:00 PM - 7:00 PM and Thursday's final window running 9:00 AM - 2:00 PM. The venue is listed 5 minutes from O'Hare International Airport, so those published bounds define the protected arrival and departure window.

Which suppliers already have 2026 booth numbers?

The live official floor plan lists A-WALL Building Systems at booth 944, Adaptec Solutions at booth 615 and ASQ at booth 1605. ExpoFP supplies the interactive plan used to connect company names with locations. These verified entries provide concrete coordinates for account research.

How complete is the current 2026 exhibitor directory?

As of September 16, 2026, the current ExpoFP plan identifies exhibitors and booth numbers, including booth 944 and booth 615. The reviewed organizer pages do not publish a stable total exhibitor count or product-category count, so no directory-size calculation is presented.

Where are the keynote, Learning Theater, HUB and ASQ sessions?

The Wednesday AI in Manufacturing panel occupies the 9:00 AM to 10:00 AM keynote block. Learning Theater sessions appear at Aisle 400, HUB Talks at booth 1231 and ASQ Center programming at booth 1605. This layout places three free education anchors inside Hall A.

The Quality Show shares the registration program, while the same badge provides access to the SMTA exhibit hall. The 24-product New Product of the Year program is scheduled for Thursday, October 29 at 9:30 AM in the Community Hub.

Which 2026 windows remain open for booth meetings?

The organizer lists Taste of Rosemont as Tuesday, October 27 | 4:00 PM - 7:00 PM. Wednesday offers 7 floor hours after the 9:00 AM to 10:00 AM keynote, from 10:00 AM to 5:00 PM. Morning Mingle is Thursday, October 29 | 9:00 AM - 10:00 AM within the 9:00 AM - 2:00 PM floor window.

That leaves 3 Tuesday hours, 7 Wednesday hours and 4 Thursday hours after Morning Mingle, or 14 listed meeting hours outside the fixed keynote and final-morning networking block.

Does the Rosemont audience match an industrial sales ICP?

The organizer names engineers across manufacturing, design, process, application and research roles. Published industry examples include automotive, electronics, medical, aerospace and energy. The floor emphasizes live machinery and working systems, which fits industrial teams evaluating production equipment and is less relevant to buyers seeking a general technology conference.

Can teams calculate a 2026 target-account ratio?

As of September 16, 2026, the organizer identifies engineers as a buyer group and names automotive, electronics, medical, aerospace and energy as represented industries. The reviewed current sources do not provide same-edition attendance and exhibitor totals, so an attendees-per-exhibitor ratio cannot be verified.

Is there a verified official app for the 2026 show?

As of September 16, 2026, the organizer’s available mobile-app page identifies the 2021 edition rather than the 2026 show. A second review of the current exhibitor resources did not verify a 2026 app listing, platform vendor or feature set, so no current app claim is included.

Where does ExpoFP stop and Fetch Leads begin?

ExpoFP provides the official booth map and exhibitor locations. Fetch Leads runs on any smartphone or tablet and handles badge scanning, qualified-lead capture, notes and data export. The planner therefore supplies floor navigation, while the separate lead product records contact and conversation data.

What does a 2026 booth cost before services?

The early space rate is $36.00 per Net Square Foot through May 15, while Standard Exhibit Space is $38.00 per Net Square Foot after that date. Each open corner adds $200 per Open Corner. Direct-to-show-site shipment drayage and material handling are included, but booths do not come carpeted or furnished.

The advance warehouse accepts freight from August 24 through October 20, 2026, while direct shipping uses October 22 through 26, 2026. Insurance is due August 14, 2026 with limits of $1,000,000 per occurrence and $2,000,000 aggregate. Rosemont Exposition Services manages furnishings, carpet, electrical service, labor and shipping. Its manual lists September 25, 2026 as the discount deadline, while the organizer page lists September 24, 2026.

How many reps cover the 15 open-floor hours?

The exhibit hall runs Tuesday 4:00 PM to 7:00 PM, Wednesday 10:00 AM to 5:00 PM and Thursday 9:00 AM to 2:00 PM, providing 15 floor hours. Two reps across three days at B2Brain's benchmark of 31 scans per productive rep day provide capacity for 186 scans.

The arithmetic is 2 reps multiplied by 3 days multiplied by 31 scans. Event staffing calculation reference.

What does Fetch Leads cost for this show?

Fetch Leads costs $300 for the first early license and $100 for each additional early license. The first onsite license rises to $400, and discount pricing ends September 27, 2026. It works on any smartphone or tablet, scans badges, adds notes and exports clean data.

What can Fetch Leads capture, and what cannot replace it?

Fetch Leads works on any smartphone or tablet and can scan badges, capture qualified leads, add notes and export clean data. The organizer states that only Fetch Leads can read the encrypted badge codes and provide attendee lead data. A general phone camera or another planner cannot replace that official badge-data function.

The ASSEMBLY Show does not sell or rent attendee lists. Its exhibitor-email option reaches registered attendees who have opted-in to receive third-party communications.

How does B2Brain complement Fetch Leads in Hall A?

Fetch Leads starts at $300 before the September 27, 2026 deadline and captures badge data, qualified leads, notes and exports. B2Brain adds conversation context, buying role and next step alongside the contact, with booth capture reported in under 30 seconds. The products address different parts of the Hall A workflow.

When does the 2026 Fetch Leads order timing change the tool choice?

The early Fetch Leads order costs $300 for the first license and $100 for each additional license through September 27, 2026. The first onsite license costs $400. Teams needing encrypted badge data require Fetch Leads, while B2Brain can add conversation context beside that official record.

Which fields fit a 2026 assembly-floor conversation?

The published audience centers on engineers, including manufacturing, design, process, application and research roles. Represented industries include automotive, electronics, medical, aerospace and energy, while the floor centers on live machinery and working systems. A relevant record therefore captures role, industry, equipment evaluated, production constraint and agreed next step.

What scan pace keeps the 15 floor hours usable?

Tuesday runs 4:00 PM - 7:00 PM, Wednesday runs 10:00 AM - 5:00 PM and Thursday runs 9:00 AM - 2:00 PM, for 15 open-floor hours. Two reps across three show days at 31 scans per productive rep day provide capacity for 186 scans, equal to 12.4 scans per team floor hour or 6.2 per rep hour.

Floor lead quality calculation reference.

Which follow-up dates follow the October 29 close?

The 2026 event runs October 27 - 29, 2026, and Hall A's final window is 9:00 AM - 2:00 PM that Thursday. Using B2Brain’s decay benchmark, the two-hour follow-up window ends at 4:00 PM on October 29, 2026, while the one-week marker falls on November 5, 2026.

Post-show follow-up timing reference.

Which verified inputs exist for a 2026 ROI calculation?

The verified cost input is the $38.00 per Net Square Foot standard booth rate, and the verified schedule covers Tuesday 4:00 PM to 7:00 PM, Wednesday 10:00 AM to 5:00 PM and Thursday 9:00 AM to 2:00 PM. The organizer does not publish event-specific conversion, meeting-value, pipeline-value or revenue inputs, so ROI is not calculated.

FAQ

Questions buyers actually ask

Answers are self-contained and structured for Google and AI-answer engines.

The event runs October 27 to 29, 2026 at the Donald E. Stephens Convention Center in Rosemont, Illinois.
Hall A is open Tuesday 4:00 PM to 7:00 PM, Wednesday 10:00 AM to 5:00 PM and Thursday 9:00 AM to 2:00 PM.
Super early Expo Only registration is free for qualified buyers and end users, $50 for nonexhibiting suppliers and $195 for Tuesday Conference plus Expo.
Early space is $36 per net square foot through May 15, then $38. Each open corner adds $200 before separate service orders.
Fetch Leads is the confirmed 2026 tool. The first license is $300 through September 27 and the onsite price is $400.
Executivevents is the only authorized housing provider. The official block closes October 4, 2026 or when inventory sells out.
The Quality Show and ASQ Measurement Quality Division Conference share the schedule, and the event badge also admits attendees to the SMTA International exhibit hall.
The warehouse window is August 24 to October 20, direct shipments run October 22 to 26, and insurance was due August 14.
5 WEEKS TO GO

Walk into The ASSEMBLY Show 2026 with a target list — and out with meetings booked.

Get the The ASSEMBLY Show 2026 prep guide