As the F&B industry continues to evolve in 2025, staying connected with the latest trends, innovations, and networking opportunities remains critical for business growth. March brings a robust lineup of 11 industry trade shows across the United States, offering something for every segment of the food and beverage world.
The Big Players: Top Attendance Events
If you’re looking to maximize your exposure or connections, these five shows promise the largest audiences:
Natural Products Expo (Anaheim, CA | March 4-7)
With over 55,000 attendees and 3,000+ exhibitors, this show dominates the natural and organic food space. The sheer scale makes it a must-attend for brands wanting significant industry visibility.
AB Convention (Las Vegas, NV | March 25-27)
Hosting 6,500 attendees at the MGM Grand, this alcoholic beverage convention brings together distributors, retailers, and producers in a prime networking environment.
World Tea Expo (Las Vegas, NV | March 24-26)
Drawing 2,500 attendees and 250 exhibitors, this specialized event offers deep connections in the global tea industry.
RCA Conference (Murfreesboro, TN | March 18-20)
This culinary innovation-focused event attracts 1,300 food scientists, R&D professionals, and culinary experts looking for the next breakthrough.
Texas Wine & Grape (San Mateo, CA | March 3-5)
With 805 attendees and 125 exhibitors, this boutique wine industry event offers more intimate networking opportunities.
Access the googlesheet for March 2025 list of US Trade Shows here.
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Geographic Hotspots
The F&B trade show circuit in March centers around three key states:
- California: Hosting three major events, California remains a powerhouse for food innovation, particularly in the natural and organic space.
- Nevada: Las Vegas emerges as the month’s central hub with three significant shows in late March, creating an opportunity for extended business trips.
- Texas: With two events, including the meat processing conference, Texas represents the heartland of American food production.
Who Should Attend?
March’s diverse lineup offers value to professionals across the F&B spectrum:
- Product Developers & Innovators: The natural products expo and culinary innovation conference showcase emerging ingredients and technologies.
- Specialty Beverage Professionals: From coffee to tea, wine to spirits, March offers dedicated events for beverage specialists.
- Supply Chain & Operations Experts: Meat processing and industrial baking shows address production efficiencies and compliance.
- Sales & Distribution Teams: Multiple opportunities to connect with buyers, especially at the larger shows in Anaheim and Las Vegas.
- Marketing & Brand Strategists: Trend-spotting and competitive analysis opportunities abound across all events.
- Sustainable & Alternative Food Professionals: Cannabis industry events and natural products showcase alternative ingredients and emerging categories.
Strategic Planning Tips
With 11 events compressed into a single month, strategic planning becomes essential:
- West Coast-East Coast Approach: Start with California’s early March events, then shift to East Coast mid-month, before finishing in Las Vegas.
- Specialization vs. General Exposure: Decide whether to focus on specialized events (meat, tea, coffee) or broader industry shows.
- Las Vegas Trifecta: Consider an extended Las Vegas stay in late March to cover three major events (World Tea Expo, International Pizza, and AB Convention).
March 2025’s F&B trade show calendar offers unprecedented opportunities for industry professionals to connect, learn, and grow their businesses. Whether you’re focused on specific niches or seeking broader market exposure, strategic participation in these events can yield significant ROI through new partnerships, market insights, and competitive intelligence.
Check out our recent YT video for more details.
About B2Brain: B2Brain is your complete trade show intelligence product. We deliver Digital Insights for the Physical World.
If you’re wondering why your trade show investments are delivering poorer ROI, a few common, specific and relevant changes can produce dramatically better results. Talk to us about pre-event research using our Dossier, or smarter lead capture+retrieval at the show with a completely reimagined scanner, and better pipeline management with CRM integration.
