The Blog for Everything Sales

Sales intelligence, thought leadership, insights, and stories from B2Brain

Sridhar Ranganathan
Custom Signals for GTM => Dietary Preferences but for your Business

Custom Signals for GTM => Dietary Preferences but for your Business

Your business exists to serve specific market segments where you can maximise business value. Peel the onion sufficiently and you will discover very clear and specific signals that make a target account buy your solution or product. These are Custom Signals you can harness, to sharpen GTM, build better pipeline and increase Deal Velocity.

Four ways to invest in Trade Shows in 2025

Four ways to invest in Trade Shows in 2025

Four ways companies are planning to invest in trade shows in 2025. Each approach costs differently, and delivers on specific pipeline goals. Mix and match them based on trade shows you intend to participate in, to get best results.

Top 5 Objectives of Trade Show Exhibitors

Top 5 Objectives of Trade Show Exhibitors

Companies invest in trade shows and events both to build business and build their brand. Here is an outline of the top 5 objectives usually pursued by them when engaging and investing in trade shows, events and conferences.

Downstream USA 2024

Downstream USA 2024

Optimize your impact at Downstream USA 2024 with B2Brain’s insights. Use detailed company data to refine outreach and drive growth at this leading petrochemical event.

DIA Global Annual Meeting 2024

DIA Global Annual Meeting 2024

Maximize your impact at DIA Global 2024 with B2Brain’s insights. Use detailed company data to enhance your outreach and drive growth at this leading healthcare event.