Brooks Running is prospected by companies that are selling into e-commerce, D2C, design, contract manufacturing, supply chain optimization and other services. Here are a few insights that might be valuable if you are looking to prospect Brooks Running for your SaaS solutions.
Brooks Running partners with TrusTrace
(source: https://www.innovationintextiles.com/brooks-running-partners-with-trustrace/)
Intel type: Deals & Partnerships
Date: 24 July 2023
Global performance footwear and apparel company Brooks Running has selected the TrusTrace platform to deepen visibility across its manufacturing supply chain and help identify and mitigate sourcing and business continuity risks.
“Visibility into the factories that manufacture Brooks products, materials and raw materials is critical to ensure the responsible sourcing standards outlined in our Supplier Code of Conduct are upheld,” said Dave Kemp, director of corporate responsibility at Brooks. “The expansive and complex nature of our manufacturing supply chain makes this visibility difficult. TrusTrace enables us to identify and mitigate responsible sourcing and business continuity risks and increase due diligence for customs compliance.”
At the end of 2022, 100% of Tier 1 Brooks factories were using TrusTrace, with more than 130 Tier 2 and more than 70 Tier 3 factories invited to the platform. Looking ahead, Brooks will use TrusTrace to trace at the individual product level, enabling deeper transparency for consumers.
The TrusTrace platform provides brands with verified data in real-time, as materials and finished goods move through the supply chain. Through its open architecture, it integrates seamlessly with retailer, manufacturer and supplier systems, as well as other third-parties, such as certification agencies, lifecycle datasets and other sustainability solution providers.
This insight might be useful for your prospecting if your business deals with: sustainability, supply chain monitoring, D2C manufacturing, product lifecycle management
Is Brooks Running a target account for you? Get insights about Brooks Running and 9 more accounts relevant to YOUR business, from B2Brain – set up your 14 day Free Trial from here.
Brooks launches ReStart recommerce program to support sustainability goals and increase access to the run
(source: https://www.brooksrunning.com/en_us/07-06-2023/)
Intel Type: Launches, Awards and Wins
Date: 06 July 2023
Brooks Running is proud to launch ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the US. ReStart keeps gently used gear on the run and enters the brand into the growing recommerce market.
“I’m incredibly excited to share the news of Brooks’ new recommerce program in partnership with Trove,” said Melanie Allen, Chief Marketing Officer Brooks. “Through ReStart, we can create new pathways into the brand, and reach a growing community of conscientious consumers.”
Brooks’ sustainability initiatives are dedicated to protecting the planet we run on. ReStart advances those goals by extending the life of gently used Brooks gear and providing a revenue source for future sustainability initiatives. “Recommerce allows us to keep gear on the run while supporting our aim to take responsibility for the impact of our business,” said Dave Kemp, Director of Corporate Responsibility at Brooks. “The launch of ReStart is an important step in the brand’s long-term, science-backed approach to sustainability.”
Global resale is a $100 billion dollar business1, growing at five times the rate of retail, and expected to represent 23% of all retail in 20302. The ReStart program will incorporate three grade ranges – Like New, Great, and Good – in a variety of Brooks’ footwear styles, including fan favorites such as the Ghost and Glycerin and speed product such as the Hyperion franchise. Prices start at 35% off MSRP.
This insight might be useful for your prospecting if your business deals with: sustainability, recommerce, reverse logistics, design, maintenance
Is Brooks Running a target account for you? Get insights about Brooks Running and 9 more accounts relevant to YOUR business, from B2Brain – set up your 14 day Free Trial from here.
Brooks Running races into Q1 with 20% revenue growth
(source: https://www.brooksrunning.com/en_us/05-03-2023/)
Intel Type: Investment, Fund Raises & Finance
Date: 03 May 2023
Brooks’ product innovation and human-based insights continue to shine as the brand looks to meet the evolving needs of runners. Brooks’ advancements in nitrogen-infused midsoles—now offered in its cushion, speed, and trail shoes—provide a growing community of runners with products that meet their unique needs. In January, Brooks introduced the Hyperion Max to its speed category, featuring nitrogen-infused DNA FLASH and Rapid Roll rocker technology, with plans to introduce amplified cushioning and additional rocker technology in new styles later this year.
Brooks’ cushioning innovation is also winning with runners and walkers with Glycerin franchise sales up 200% year over year. The Glycerin GTS 20 took lead market share in premium priced adult running stability shoes ($150+) at U.S. retail in March.3 In April, the Glycerin 20 was named a finalist by SHAPE magazine in the Best Shoes for Walking category.
Brooks expanded its performance trail product offerings with the introduction of the new High Point head-to-toe trail apparel collection. The collection is engineered to deliver optimal range of motion and weather-proof technology to meet the specific needs of trail runners. The brand also launched the Catamount 2 trail shoe, featuring a new SkyVault propulsion plate and TrailTrack rubber outsole for stability and traction on a variety of wet and dry terrain.
This insight might be useful for your prospecting if your business deals with: Enabling D2C, Program management services, Financial services, D2C manufacturing and Design services
Is Brooks Running a target account for you? Get insights about Brooks Running and 9 more accounts relevant to YOUR business, from B2Brain – set up your 14 day Free Trial from here.
